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For many, lip balm, glosses, and even lipstick are must-have items in their bags and makeup kits. These little to-go items can vastly impact your brand’s image. It makes no difference if you are a small-batch lip balm maker or a major cosmetics brand. Like any product, its appearance and lipstick label design are integral to its success.
So, what should you consider when designing your custom lipstick, gloss, or lip balm label?
Choosing Your Lip Gloss, Lipstick, and Lip Balm Label Dimensions
When designing lip balm labels, first consider the size and dimensions. Selecting a lip balm label size that corresponds with the container — be that a jar, tube, or cylindrical shape — is the best method to guarantee a good fit.
The standard lip balm label dimensions should fit tubes 9/16 inches in diameter by 2 5/16 inches in height, similar to Chapstick® tubes (a lip balm brand). You’ll need a 60-by-45-millimeter rectangle label for a 5-milliliter lip balm tube. For a 5 ml lip balm jar, a 30 mm round label should fit best; for a 10 ml lip balm tin, the lip balm label dimensions should be 35 mm around.
Lip gloss labels’ dimensions are usually 2 3/4 by 1 3/4 inches. These labels should also be in accordance with FDA guidelines concerning the Principal Display Panel. Similarly, the size of a lipstick label should align with these rules.
How Should You Design Your Lip Balm, Gloss, and Lipstick Label?
Once you’ve determined your lipstick, lip gloss, or lip balm label size, focus on how it should look.
An appealing lip balm, lip gloss, or lipstick label design will captivate customers. For example, based on your product, you can choose a rough, textured material or a beautiful metallic foil to draw the eye to your label. White paper labels offer a natural, textured surface with straightforward design elements if your business emphasizes natural components.
Our team at Sticker Mountain can offer you various options for custom cosmetic label printing, from something straightforward to something bold. With our custom lip labels, you can find a way to make your product stand out from the crowd.